TV Commercials · Digital Films · Campaigns

Films that move
people
and metrics.

25 years crafting premium films, commercials, and branded content that move audiences—and deliver results.

25+

Years of Craft

75+

Brands Served

10+

Industry Awards

Discover

Selected Portfolio

A curated portfolio of films, commercials, and campaigns — from celebrity-led TVCs to continent-spanning digital content.

AbhiBus × Mahesh Babu: Brand Campaign
TV CommercialCelebrity TVCCampaign#Celebrity#TVC

AbhiBus × Mahesh Babu: Brand Campaign

Client // AbhiBus

HighlightTelugu superstar Mahesh Babu | 3-film campaign | Single-day shoot at Ramoji Film City
CategoryTV Commercial • Celebrity TVC • Campaign
Britannia Treat A Naut — Game Launch TVC
TV CommercialCampaign#TVC#Campaign

Britannia Treat A Naut — Game Launch TVC

Client // Britannia

HighlightGame-world integration | 1-day Mumbai shoot | Promotional campaign with DisneyLand prize
CategoryTV Commercial • Campaign
Cult.fit — 'Never Again Sale' Campaign (2 Films)
Digital FilmCampaign#Digital Film#Fitness

Cult.fit — 'Never Again Sale' Campaign (2 Films)

Client // Cult.fit

Highlight2 films in 1 day | Bollywood parody | Pre-choreographed to music | 25M+ reach
CategoryDigital Film • Campaign
Gatorade × PV Sindhu — Teacher's Day Tribute
Celebrity TVCTV Commercial#Celebrity#Sports

Gatorade × PV Sindhu — Teacher's Day Tribute

Client // PepsiCo / Gatorade

HighlightShot 24hrs after Olympic silver | PV Sindhu & P Gopichand | 5M+ views on day 1 | London 2012
CategoryCelebrity TVC • TV Commercial
Gone Mad Chocostick — Musical TVC
Digital FilmCampaign#Digital Film#Music-Led

Gone Mad Chocostick — Musical TVC

Client //

HighlightPre-composed jingle-led | Full cast choreography | 1-day shoot | Direct-to-client execution
CategoryDigital Film • Campaign
Britannia Jim Jam — Happily Jammed
TV Commercial#TVC#FMCG

Britannia Jim Jam — Happily Jammed

Client // Britannia

HighlightTraffic jam recreated on set | Pre-composed music-led | 1-day shoot | Zero compromise
CategoryTV Commercial
Kingfisher — IPL 'Ooh La La' Campaign (2 Films)
Celebrity TVCCampaignTV Commercial#Celebrity#TVC

Kingfisher — IPL 'Ooh La La' Campaign (2 Films)

Client // Kingfisher

Highlight2 films | 7 cities | 7 days | MS Dhoni & Virat Kohli | IPL | Ooh La La jingle
CategoryCelebrity TVC • Campaign • TV Commercial
Mumbai Mirrored: A Series of Reflections
Social AwarenessDocumentary#Documentary#Branded Content

Mumbai Mirrored: A Series of Reflections

Client // Mumbai Mirror

Highlight5-part documentary series | 5 iconic citizens | Bombay to Mumbai | BCCL archives | Reverse masthead innovation
CategorySocial Awareness • Documentary
The Stand Up Project — Social Awareness Film
Social Awareness#Social Awareness#Disability Rights

The Stand Up Project — Social Awareness Film

Client // Avakkai Studio (Self-Initiated)

HighlightInternational Day of Persons with Disabilities | 9 real-life super-achievers | Redefining patriotism | Purpose-driven
CategorySocial Awareness
TATA Gluco Jelly TVC – Boom Boom Bounch
TV CommercialCampaign#TVC#Stunt

TATA Gluco Jelly TVC – Boom Boom Bounch

Client // Tata Consumer Products

Highlight16M+ impressions on launch | No CGI | Stunt team | 15-day build | 2-day rehearsal
CategoryTV Commercial • Campaign
Tata Gluco+ — 'Hidden Temple' Film (The Churning)
TV CommercialCampaign#TVC#Comedy

Tata Gluco+ — 'Hidden Temple' Film (The Churning)

Client // Tata Consumer Products

HighlightMyth reimagined | Pondicherry shoot | International surf team | VFX by Poland | 100-passenger boat set
CategoryTV Commercial • Campaign
Tata Gluco+ — 'Space Bus' Film
TV CommercialCampaign#TVC#Comedy

Tata Gluco+ — 'Space Bus' Film

Client // Tata Consumer Products

Highlight50-ft custom space bus set | Motorised miniature rocket | Studio build, no CGI shortcuts
CategoryTV Commercial • Campaign
TVS HLX — 10 Years in Africa
TV CommercialCampaignDigital Film#Digital Film#TVS

TVS HLX — 10 Years in Africa

Client // TVS Motor Company

HighlightZero shoot days | Fully post-produced | 3D-modelled '10' | African Nations Championship timing
CategoryTV Commercial • Campaign • Digital Film
TVS HLX 150F — Egypt Launch Film
TV CommercialCampaignDigital Film#Digital Film#TVS

TVS HLX 150F — Egypt Launch Film

Client // TVS Motor Company

Highlight14-foot LED wall shoot | Bangalore studio | Originated for Egypt | Direct-to-client
CategoryTV Commercial • Campaign • Digital Film
TVS Motors — Africa & Egypt Portfolio Campaign
TV CommercialCampaignDigital Film#Digital Film#TVS

TVS Motors — Africa & Egypt Portfolio Campaign

Client // TVS Motor Company

Highlight5 markets | Regional talent casting | 14-ft LED wall | Authentic local feel | Production intelligence
CategoryTV Commercial • Campaign • Digital Film
TVS Neo AMI — Africa Product Launch Film
TV CommercialCampaignDigital Film#Digital Film#TVS

TVS Neo AMI — Africa Product Launch Film

Client // TVS Motor Company

Highlight14-foot LED wall shoot | Originated for Africa's Gen Z | Direct-to-client | Tech-forward
CategoryTV Commercial • Campaign • Digital Film

Brands we've worked with

Tata Gatorade Cult.fit TVS Motors UB Group Britannia Abhibus Planet Fashion Sonata ING Garuda Foods Pepsico UniverCell

The Attention Economy

Stop competing for attention. Command it.

In the modern marketplace, static content is invisible. Video is no longer a supporting element of your marketing mix—it is the primary engine of brand growth. From legacy television campaigns that cement institutional authority to high-velocity digital films on YouTube and Instagram that drive immediate action, cinematic storytelling is how premium brands win markets. We capture that split-second window of consumer focus and convert it directly into commercial momentum.

TV Commercials

30-sec and 60-sec brand films engineered for broadcast impact.

Digital Films

Social-first content crafted for scroll-stopping performance.

Celebrity Campaigns

High-profile productions with A-list talent, seamlessly executed.

International Markets

Multi-market campaigns with region-specific talent and creative.

Ashvin — Director & Founder
Directorial Pedigree

The Vision Behind Avakkai

Twenty-five years of elite commercial filmmaking and high-impact storytelling are woven into the very DNA of Avakkai Studio. From working alongside with R. Balki as Associate Director on the sets of Cheeni Kum to directing a landmark social-awareness campaign that amassed 16 million views in under 24 hours, Ashvin has consistently pushed the boundaries of what moving images can do.

He has built Avakkai.Studio into a seamless, borderless, turnkey production ecosystem. Our focus is singular: crafting gripping, premium visual narratives backed by ironclad strategy to drive commercial scale for brands across the globe.

Cultural Impact

"Reached 16 million views in under 24 hours."

That's the power of a story told with absolute intention. Our Stand Up social awareness campaign proved that purposeful filmmaking moves cultural metrics—not just audiences.

Official Showcases & Honors

Silver Abby

Goafest

Winner 2017

Kyoorius

Creative Review

Shortlisted

3 Elephants

In-Book Showcase

Kyoorius 2017

Studio Reputation

What Our Clients Say

"Ashvin brings a filmmaker's eye to every brief — bold concepts, flawless production coordination, and visual results that speak for themselves."

Brand Management Team

International Campaign

"

"The TVS Africa documentary series was delivered seamlessly — completely right talent, authentic locale look and feel, tightly on schedule and completely on brief."

Marketing & Communications Lead

TVS Motors International

"

Ready to make something
unforgettable?

Whether it's a 30-second TVC or a campaign spanning continents — we build stories that work.

Download Company Profile PDF

Portfolio, capabilities & case studies