Gone Mad Chocostick — Musical TVC
Client:
★ Pre-composed jingle-led | Full cast choreography | 1-day shoot | Direct-to-client execution
2022-03
Overview
Avakkai Studio produced a music-led digital film for Gone Mad Chocostick, built entirely around a pre-composed jingle that captures the universal instant of a chocolate craving. From concept to final delivery, the project was executed start-to-finish directly with the client — no middle layer — ensuring the music and visuals remained tightly wired together. Shot in a single day with full cast choreography, the film's energy feels alive because every beat, every movement, and every frame was mapped to the track before cameras rolled, creating a hummable, rewatchable snack jingle that does the selling before a single line of dialogue.
Brief
Gone Mad Chocostick needed a digital film that would capture the universal, instant moment of a chocolate craving — building a world around that feeling of when the craving hits and takes over. The objective was to create a memorable, hummable brand film that would drive product awareness and emotional connection, particularly among kids and families. The project was scoped from concept to final delivery, executed directly with the client without any middle agency layer, allowing for complete creative alignment and efficiency.
Our Concept & Approach
Avakkai Studio adopted a music-first production philosophy — the same approach that delivered success with similar snack brand campaigns. Rather than treating music as an afterthought layered in post-production, we built the entire film around a pre-composed jingle that serves as the story’s structural backbone.
The Core Idea: A jingle-led craving spot where the music carries the build-up, the binge, and the payoff in one continuous musical beat. The craving is universal and instant — the song does the selling before a single line of dialogue would, making the film instantly hummable and endlessly rewatchable.
Music-First Execution:
- The pre-composed track defined the film’s rhythm from day one
- Every scene was mapped to the music before a frame was shot
- Talent rehearsed choreography to the track, blocking was locked, and camera positions were confirmed — all in pre-production
- On shoot day, the team didn’t think — they performed. The energy is real because the timing is real, with nothing fixed in post-production
Credits
Client: Garuda Foods Brand: Gone Mad Chocosticks Agency/ Production House: Avakkai Studio Format: TVC and social media platforms
Outcome & Results
The music-first approach delivered a film that exceeded creative and performance expectations:
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Seamless Music-Visual Integration: By composing the jingle first and building the visual narrative around it, the music and visuals became inseparable — creating a cohesive, energetic film that feels alive rather than manufactured
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Efficient Production: The pre-planning discipline — talent rehearsing to the track, pre-locked blocking, and pre-confirmed camera positions — ensured a smooth single-day shoot with zero compromise on quality
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Direct-to-Client Efficiency: With no middle agency layer, creative decisions were faster, alignment was tighter, and the jingle and visuals stayed tightly wired together from concept to final delivery
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Brand Recall: The jingle-led structure created a hummable, rewatchable film that drives product recall — exactly what a successful snack brand campaign should achieve
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Universal Relatability: By centering the narrative on the universal experience of craving, the film connected with audiences across age groups, appealing to both kids and families